Sustainable Events

Masterclass

Friday 8th November 2024

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An Online Masterclass for Event Organising Assistants – Who Want to be More Sustainable

Friday 8th November 2024 10am EST | 3pm GMT | 4pm CEST

Welcome to our exclusive LIVE Masterclass, specifically tailored for Executive Assistants, Personal Assistants, and Administrative Professionals looking to enhance their expertise in organizing sustainable events.

This three-hour LIVE masterclass is designed and delivered by William Thomson, MSc Green Economy and a renowned sustainable event strategist with over two decades of experience.

This Masterclass teaches you to plan sustainable events that still pack a punch. Whether your next event is an intimate gathering or a large-scale conference, we will help you minimize negative environmental impacts while creating extraordinary events.

Events Management Masterclass

Discover how sustainability will transform the events industry and your role as an event planner.

REAL LIFE CASE STUDIES AND EXAMPLES

Learn how to demonstrate the success of sustainable events, equipping you with the knowledge and confidence to inspire others and make sustainability a core part of your event strategy.

PRACTICAL, ACTIONABLE GUIDANCE

Elevate your event planning with sustainable practices. This will help you take the next step towards running greener, more responsible events.

MAKE YOUR NEXT EVENT MORE SUSTAINABLE

We’re here to help you make a positive environmental impact and take your event planning to the next level.

MASTERCLASS OVERVIEW

Part One: Overcoming barriers

Welcome to the first part of our Masterclass, “Overcoming barriers” which is designed to support Assistants and Administrative Professionals to hit the ground running when they organise a sustainable events.

We’ll start with an informal group discussion, setting the stage for what you hope to gain from this session. Share your views on sustainability, reflecting on what sustainable ideas went well and what could have been better in a relaxed and insightful setting.

Next you will gain a detailed awareness of what sustainability means in a competitive event setting. We will go beyond “net zero” to understand key terms like material footprint, internal costs of carbon, overtourism, the ‘four Rs’—reduce, reuse, recycle, and recover—to ensure you can answer any questions on sustainability from stakeholders or clients.

Part Two: Getting Practical

​The core of the masterclass is to help you become as practical as possible. We will examine event examples to see how various events have become more sustainable by tackling food, energy, and material waste. We will explain how many organizations have shifted their approach to attending and running events to ensure they are as sustainable as possible. Examples include the biggest trade shows, festivals, and small private meetings.

 

​​We will also include tips on how to make the most of the events you run and attend – a key sustainability principle.

 

​In the final part of this section, we will introduce sustainable event pledges and plans to ensure your ideas lead to concrete action.

Part Three: Partnership working

The final part of the masterclass will explain how to ensure support from all of your stakeholders. We will examine how to enthuse and engage your attendees, exhibitors, speakers, and suppliers to ensure that your action is amplified as widely as possible.

We will also cover measurement and reporting.

An event involves various stakeholders, and ensuring they are all on the same page regarding sustainability is key.

Key Takeaways

Knowledge

Gaining a structured approach to event planning.

Creative thinking

Develop the skill to look at your event through the sustainability lens

Future proof your skills

Gain practical insight on how to run future-proofed sustainable events

Make an impact

Reduce emissions and waste. Make a difference at your next event.

Join the Masterclass

£499 | $635 | €590 | AUD970

  • Access to the LIVE Masterclass on Friday 26th July 2024
  • All Slides and Handouts
  • Access to the post masterclass recording for three months

Bonus

The Events Management Process Pack

50 Event Management Templates (Value $89 | £70 | €80)

If you’re an Assistant juggling a myriad of responsibilities, organising events can often feel like an added challenge.

However, our Events Management Digital Download bonus, included free with The Events Management Masterclass, makes event planning a breeze, no matter the occasion.

Typically valued at $89 | £70 | €80, these templates are your secret weapon for effortlessly managing any event.

What do our past attendees think?

All great information and lots to think about. Thank you so much William
Michelle Fulton, Executive Assistant
This was a great session – lots of great ideas! Thanks!
Linda Blahut, Executive Assistant
I loved hearing your perspective on questioning everything. It was really a great idea!
Stephanie Mouland, Executive Assistant
My brain is just processing everything – ideas are percolating, and I hope I get the opportunity to FaceTime with my leaders to pass along what I have learned.
Michelle Bercier

This has been very informative. Thank you, William!

Kylene Donaldson, Executive Assistant
This session gave me so many great ideas for my upcoming event! VERY useful!! Thank you!
I appreciated this session so much!
Sharon Kubrakovich, Executive Assistant

Have Questions? We have answers.

Get answers to make the best choice for you.

When does the masterclass start and finish?

The Masterclass takes place on Friday 8th November 2024. The Masterclass starts at 3.00pm GMT and finishes at 6.00pm GMT (10.00am EST – 1.00pm EST | 4.00pm CEST – 7.00pm CEST)

What’s the time commitment?

The Masterclass is 3 hours.

What if I am unhappy with the masterclass?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us, and we will review your request.

Can my organisation pay by invoice?

Yes, get in touch with us. We will send you an invoice for the course. We also offer discounts for teams of Assistants.

How long do I have access to the masterclass?

When you sign up for the masterclass, you’ll also gain access to all the downloadable resources and recorded video training for three months. This way, you can revisit the course at your own pace and at your convenience.

Will the course work for me if I am outside the UK?

Absolutely! We have many Assistants from all over the world who have completed the masterclass. The strategies you’ll learn in The Sustainable Events Masterclass are universally applicable.